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​Georgia Department of Education hosting student engagement contest for Summer Meals Program

​Students asked to use marketing and communications skills to spread the word on summer meals

 

MEDIA CONTACT: Matt Cardoza, GaDOE Communications Office, (404) 651-7358, mcardoza@gadoe.org

CONTEST CONTACT: Ellen Murphy Bennett, GaDOE School Nutrition, (470) 218-0900, ellen.bennett@doe.k12.ga.us

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January 20, 2016 – The Georgia Department of Education’s School Nutrition Program is hosting a student contest to help promote the 2016 Summer Meals Program, with the goal of building awareness of the program and giving students the opportunity to build their portfolio in marketing, writing, photography, graphic design and other disciplines.

 

Groups such as classes or clubs are encouraged to help create a campaign concept which will ultimately include logo design, marketing strategies, program awareness, and a student engagement strategy for the program. Entrants can submit full campaigns, a single campaign element, or several campaign elements. More information, including the contest rules and entry form, is available at SummerMeals.GaDOE.org. Entry submission will begin immediately, and the deadline for submission is February 14.

 

The Summer Meals Program provides free, nutritious meals for children up to age 18 at sites throughout the state during the summer. Entrants are asked to create a campaign that is geared toward students, communicating the importance of the program and building awareness among their peers.

 

“The Summer Meals Program is critical because students often rely on the meals they’re served during the school day, then summer begins and those meals are gone,” State School Superintendent Richard Woods said. “It’s unacceptable to us for any child to go hungry. As we work to promote the 2016 program, we want to provide an opportunity that integrates with the curriculum and allows our creative, talented students to gain experience and build their portfolios. The resulting campaign will be by students, for students – and will, we think, help us better reach students in need of summer meals.”

 

The winning entry will be used throughout the state to promote this year’s Summer Meals Program campaign, and will be highlighted in a press release from the Superintendent’s Office and featured on the GaDOE.org website.

 

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