Students asked to use marketing and communications skills to
spread the word on summer meals
MEDIA CONTACT: Matt Cardoza,
GaDOE Communications Office, (404) 651-7358, mcardoza@gadoe.org
CONTEST CONTACT: Ellen Murphy
Bennett, GaDOE School Nutrition, (470) 218-0900, ellen.bennett@doe.k12.ga.us
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January 20, 2016 – The Georgia Department of
Education’s School Nutrition Program is hosting a student contest to help
promote the 2016 Summer Meals Program, with the goal of building awareness of
the program and giving students the opportunity to build their portfolio in
marketing, writing, photography, graphic design and other disciplines.
Groups such as classes or
clubs are encouraged to help create a campaign concept which will ultimately
include logo design, marketing strategies, program awareness, and a student
engagement strategy for the program. Entrants can submit full campaigns, a single
campaign element, or several campaign elements. More information, including the
contest rules and entry form, is available at SummerMeals.GaDOE.org. Entry
submission will begin immediately, and the deadline for submission is February
14.
The Summer Meals Program
provides free, nutritious meals for children up to age 18 at sites throughout
the state during the summer. Entrants are asked to create a campaign that is
geared toward students, communicating the importance of the program and
building awareness among their peers.
“The Summer Meals Program is
critical because students often rely on the meals they’re served during the
school day, then summer begins and those meals are gone,” State School
Superintendent Richard Woods said. “It’s unacceptable to us for any child to go
hungry. As we work to promote the 2016 program, we want to provide an
opportunity that integrates with the curriculum and allows our creative,
talented students to gain experience and build their portfolios. The resulting
campaign will be by students, for students – and will, we think, help us better
reach students in need of summer meals.”
The winning entry will be
used throughout the state to promote this year’s Summer Meals Program campaign,
and will be highlighted in a press release from the Superintendent’s Office and
featured on the GaDOE.org website.
“Educating Georgia’s Future”
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